Kiwoom Securities Launches Retirement Fund Services in June, Targets 10% Market Share

According to BizWatch, Kiwoom Securities launched retirement fund (DC) services in June, pivoting to an online-first strategy centered on worker choice. The company aims to capture 10% of the securities industry's retirement fund market share and become a top-five player by 2035.

The company introduced a "retirement fund adoption request" feature allowing employees to directly request their employers add Kiwoom as a service provider, then manage their accounts via the mobile trading platform MTS. Regional companies have shown particular interest in the non-face-to-face approach. Kiwoom also launched AI portfolio advisory services and foreign currency products, with plans to expand offerings this year. The company emphasized long-term trust over short-term growth, setting a conservative target for accumulated assets well below 500 billion Korean won in 2026.