According to JPMorgan Chase report on July 13, software profit pools are shifting from the model layer to downstream infrastructure. The bank cited three cases: Starbucks built proprietary AI tools to replace Microsoft and IBM software, Microsoft deployed self-developed MAI models instead of OpenAI and Anthropic solutions, and Meta developed cloud services to sell AI compute capacity.
DigitalOcean's Q2 deferred revenue exceeded $800 million, up 10-fold year-over-year with AI inference comprising a significant portion. Cloudflare reported more than half of its requests come from AI agents. JPMorgan Chase stated model providers face replacement pressure while infrastructure-layer demand remains strong, with enterprise customers gaining increased bargaining power.