Jeff Booth-Backed ORANGE JUICE Raises $40 Million to Launch Permanent Capital Firm with Bitcoin Treasury Strategy

According to its official statement on Wednesday, ORANGE JUICE raised $40 million to launch a permanent capital company that will acquire and permanently own American businesses while pursuing a bitcoin treasury strategy. The Connecticut-based company will target cash-flow-generating businesses with $1 million to $10 million in annual cash flow.

ORANGE JUICE was founded by partners from bitcoin venture capital firm Ego Death Capital, including Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt, and Adrian Steckel. Ricardo Salinas, founder and chairman of Grupo Salinas, participated as an anchor investor. The company operates as a permanent capital firm rather than a traditional private equity fund, with cash generated by acquired businesses reinvested into additional acquisitions or the bitcoin treasury.