According to Hyundai Card Vice Chairman Chung Tae-young's July 5 Facebook post, the Open Standard stablecoin project OUSD could become a "game-changer" in the stablecoin market. Chung noted that OUSD, backed by global payment giants Visa, Mastercard, and American Express, aims to establish itself as an international standard stablecoin with a non-profit governance structure, drawing parallels to how these companies jointly developed the EMV payment standard.
Open Standard currently has 149 participating companies, including Samsung Electronics and Kakao Bank domestically. OUSD is slated for launch in the second half of 2026 and emphasizes free issuance and redemption, multi-chain support, and decentralized governance as competitive advantages over existing stablecoins like USDT and USDC.