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X to introduce a new paid promotion display system
X platform has decided to implement a new disclosure system to enhance transparency for paid promotions. This initiative aims to clarify advertising activities on the platform and build a trustworthy environment for users.
New System Includes Ads from Kalshi and Polymarket
With the introduction of this paid promotion disclosure system, external advertisements, including those from prediction market platforms like Kalshi and Polymarket, will be disclosed more clearly. According to BWEnews, this system will make the origin and nature of paid ads, which were not always clear before, immediately obvious to users.
Account Suspension and Stricter Advertising Standards for Violations
Accounts that fail to properly disclose paid promotions in violation of regulations will face suspension measures. As Nikitabier pointed out, this step is an important move to ensure strict compliance with the platform’s advertising standards.
X’s Ongoing Efforts to Build User Trust
The implementation of this disclosure system is part of X’s broader efforts to improve transparency in advertising practices and maintain user trust. Proper display of paid promotions is expected to enable users to make more reliable judgments about information on the platform.