Taiwan Mobile Relaxes 10% Premium Space to "Urgently Sweep 500 Million Shares of 91APP," Stake Rises to 6.52%, Bullish on Retail SaaS Prospects

Taiwan Mobile (3045), Taiwan’s major telecommunications provider, announced on March 13 that its board of directors has approved a large-scale transaction to acquire 5 million shares of common stock in 91APP. After this additional investment, Taiwan Mobile’s stake in 91APP will jump to 6.55%, totaling 7.5 million shares. Industry analysts see this not just as a financial investment but as a strategic move to position itself in SaaS retail services and expand its digital ecosystem.

(Background: Taiwan Mobile teams up with AST SpaceMobile to develop “mobile direct satellite connection,” building space base stations and strengthening nationwide communication resilience)

(Additional context: TWEX Taiwan Mobile Exchange opens registration to the public, simultaneously entering Fubon Securities App)

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• Large-scale purchase of 5 million shares, stake rises significantly
• 10% flexible price authorization, demonstrating a “fast, decisive, accurate” strategic approach
• Deepening retail and SaaS footprint, leveraging group synergies

Taiwan’s telecom industry is accelerating its move into retail and digital services. On March 13, after market hours, Taiwan Mobile (3045) announced that its board had resolved to acquire 5 million shares of 91APP, a well-known omnichannel retail SaaS provider in Taiwan, through a block trade.

Large-scale purchase of 5 million shares, stake rises significantly

According to the announcement, Taiwan Mobile plans to acquire up to 5 million shares of 91APP. The transaction price will be authorized for relevant personnel to execute within a range of 10% above or below the closing price on the day before the transaction. The total transaction amount will be disclosed separately once finalized.

Prior to this large transaction, Taiwan Mobile was already a shareholder of 91APP. After completing this additional purchase of 5 million shares, its total holdings will reach 7.5 million shares, increasing its ownership from previous levels to 6.55%.

10% flexible price authorization, demonstrating a “fast, decisive, accurate” strategic approach

Taiwan Mobile explicitly stated that the purpose of acquiring these securities is “to meet the company’s strategic development needs.”

Industry analysts note that choosing to deploy 5 million shares in one large transaction at this time reflects a high level of strategic discipline and intent. The 10% price flexibility granted by the board indicates that Taiwan Mobile is not interested in slow, incremental buying on the open market but aims for a large, swift positioning to quickly establish a closer, more substantial partnership with 91APP.

Deepening retail and SaaS footprint, leveraging group synergies

In recent years, Taiwan Mobile has been transforming into a tech-oriented telecom company, with its parent group owning e-commerce leader momo Shopping. The significant investment in 91APP, which focuses on D2C (Direct-to-Consumer) and OMO (Online Merge Offline) omnichannel solutions, will further strengthen Taiwan Mobile’s retail technology infrastructure.

Looking ahead, how Taiwan Mobile’s extensive telecom data and user base will synergize with 91APP’s SaaS retail system—and potentially spark new innovations in AI-driven marketing and consumer insights—remains a key focus for markets and investors.

As of March 16 Taiwan time, the transaction was completed with 4,970,000 shares exchanged, bringing Taiwan Mobile’s final stake to 6.52%.