Why Turning Point Brands Stock Collapsed This Week

MrDecoder · 2026-03-06T23:38:27+00:00

Shares of Turning Point Brands fell 33% after missing Q4 earnings expectations and offering weak 2026 guidance, despite a 50% increase over the past year. The company's investment in marketing and distribution for its nicotine pouches may provide growth opportunities, making it a potential buy despite the current dip.

MrDecoder

2026-03-06 23:38:27

Abstract generation in progress

Shares of Turning Point Brands (TPB 0.80%) sank 33% this week, according to data from S&P Global Market Intelligence. A fast-growing player in the nicotine pouch space, Turning Point Brands missed on its earnings expectation in Q4 and is projecting weak guidance for 2026, according to Wall Street. The stock has been a large winner over the last year, and is still up around 50% in the last twelve months.

Is now a great time to buy the dip on Turning Point Brands? Let’s see why shares fell this week, and whether they are a buy for your portfolio today.

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NYSE: TPB

Turning Point Brands

Today’s Change

(-0.80%) $-0.74

Current Price

$91.66

Key Data Points

Market Cap

$1.8B

Day’s Range

$88.63 - $93.27

52wk Range

$51.48 - $146.90

Volume

521K

Avg Vol

378K

Gross Margin

57.08%

Dividend Yield

0.32%

Weakened expectations

Turning Point Brands owns Zig-Zag rolling papers for tobacco and marijuana, as well as Stoker’s chewing tobacco. However, its crown jewel from a growth perspective is its modern oral business, namely nicotine pouches. Modern Oral revenue grew 266% year over year last quarter to $41.3 million and now makes up 34% of overall company sales.

Management is guiding for further growth in 2026, with net revenue in modern oral of $180 million-$190 million. However, to scale up its nicotine pouch business, Turning Point Brands is now investing heavily in marketing and distribution, which will temporarily disrupt profitability. Adjusted earnings are expected to be $24 million to $27 million in the first quarter, down from $119 million in 2025 on an annualized basis.

Image source: Getty Images.

Time to buy the dip?

After a rapid dip this week, Turning Point Brands’ stock now trades at a market cap of $1.75 billion. It has a price-to-earnings ratio (P/E) of 29, which doesn’t look that cheap. However, the company is still in investment mode, and trades at a price-to-sales ratio (P/S) of 3.7. This is a low figure for a fast-growing company in a sector with strong unit economics (nicotine).

If you are a believer in Turning Point Brands and its nicotine pouch business, now could be a good time to buy the dip on the stock.

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